• Airbnb Story
    Airbnb Story
    'An engrossing story of audacious entrepreneurism' -- Charles Duhigg

    'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman

    'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar

    In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became one of the largest provider of accommodations in the world. Now valued at $31 billion, Airbnb is in the very top tier of Silicon Valley's 'unicorn' startups.

    Yet the company has not been without controversy - disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation - where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate.

    This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms - cultural zeitgeist, hotel disruptor, enemy to regulators - and the first in-depth character study of its leader Brian Chesky, the company's curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.

    ISBN: 9780753545591
    Publication date: 15/02/2018
    Price: $28.00
    Author: Gallagher, Leigh
    Format: Paperback
    Price: $28.00
  • Alibaba The House That Jack Ma Built
    Alibaba The House That Jack Ma Built
    In just a decade and half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend.

    Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early adviser to Alibaba and two decades in China chronicling the Internet's impact on the country to create an authoritative, compelling narrative account of Alibaba's rise.

    Clark tells Alibaba's tale in the context of China's momentous economic and social changes, illuminating an unlikely corporate titan as never before.

    ISBN: 9780062413413
    Publication date: 03/05/2018
    Price: $25.00
    Author: Clark, Duncan
    Format: Paperback
    Price: $25.00
  • Bad Blood  Secrets and Lies in a Silicon Valley Startup
    Bad Blood Secrets and Lies in a Silicon Valley Startup
    In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup 'unicorn' promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: the technology didn't work.

    For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at the Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos' articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors.

    In Bad Blood John Carreyrou tells the story of Theranos, and encourages us to consider the possible repercussions of our blind faith in a small group of brilliant individuals.

    Now to be adapted into a film, with Jennifer Lawrence to star.

    ISBN: 9781509868070
    Publication date: 29/05/2018
    Price: $37.99
    Author: Carreyrou, John
    Format: Trade Paperback
    Price: $37.99
  • Barefoot Investor the Only Money Guide You'll Ever Need
    Barefoot Investor the Only Money Guide You'll Ever Need
    This is the only money guide you'll ever need That's a bold claim, given there are already thousands of finance books on the shelves. So what makes this one different? Well, you won't be overwhelmed with a bunch of 'tips' ? or a strict budget (that you won't follow). You'll get a step-by-step formula: open this account, then do this; call this person, and say this; invest money here, and not there. All with a glass of wine in your hand. This book will show you how to create an entire financial plan that is so simple you can sketch it on the back of a serviette ? and you'll be able to manage your money in 10 minutes a week. You'll also get the skinny on: * Saving up a six-figure house deposit in 20 months * Doubling your income using the 'Trapeze Strategy' * Saving $78,173 on your mortgage and wiping out 7 years of payments * Finding a financial advisor who won't rip you off * Handing your kids (or grandkids) a $140,000 cheque on their 21st birthday * Why you don't need $1 million to retire ? with the 'Donald Bradman Retirement Strategy' Sound too good to be true? It's not. This book is full of stories from everyday Aussies ? single people, young families, empty nesters, retirees ?
    who have applied the simple steps in this book and achieved amazing, life-changing results. And you're next.

    ISBN: 9780730324218
    Publication date: 14/11/2016
    Price: $33.99
    Author: Pape, Scott
    Format: Paperback
    Price: $33.99
  • Blue Ocean Shift
    Blue Ocean Shift
    ISBN: 9781509832163
    Price: $49.99
    Author: Mauborgne, Renee A.
    Format: Hard Back
    Price: $49.99
  • Business Model Generation
    Business Model Generation
    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
    Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

    ISBN: 9780470876411
    Publication date: 20/08/2010
    Price: $56.99
    Author: Osterwalder, Alexander
    Format: Paperback
    Price: $56.99
  • Career Code: Must Know Rules for a Strategic Stylish and Self-made Career
    Career Code: Must Know Rules for a Strategic Stylish and Self-made Career
    In The Career Code, the third book in the smash-hit Who What Wear series, fashion entrepreneurs Katherine Power and Hillary Kerr have written the Everygirl's guide to cultivating professional success with style--from acing the interview to asking for a raise. This is the must-have handbook for every woman at every stage of her career, no matter where she sits in the boardroom. Chapters include tips on building, mastering the interview, carrying yourself in the workplace and even building a freelance career, all done with the Who What Wear girls' smart and chic signature style.

    ISBN: 9781419718021
    Publication date: 17/05/2016
    Price: $40.00
    Author: Kerr, Hillary
    Format: Paperback
    Price: $40.00
  • Chronicles on Our Troubled Times
    Chronicles on Our Troubled Times
    The return of the best-selling, award-winning economist extraordinaire With the same powerful evidence, and range of reference, as his global bestseller Capital in the Twenty-First Century - and in columns of 700 words, rather than 700 pages - Chronicles sets out Thomas Piketty's analysis of the financial crisis, what has happened since and where we should go from here. Tackling a wider range of subjects than in Capital, from productivity in Britain to Barack Obama, it comprises the very best of his writing for Liberation from the past ten years. Now, translated into English for the first time, it will further cement Piketty's reputation as the world's leading thinker today.

    ISBN: 9780241307205
    Publication date: 25/05/2017
    Price: $28.00
    Author: Piketty, Thomas
    Format: Paperback
    Price: $28.00
  • Concept Code How to Create Meaningful Concepts
    Concept Code How to Create Meaningful Concepts
    Conceptual thinking is a way of thinking with which you add a vision to a product, service or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. Content is key, as this determines the coherence of the concept. Consumers want to experience the story in every touchpoint of the concept and thus being fed again and again. The producer must meet the emotional and functional need of the consumer as well. So, besides to 'think conceptually' it is also important to 'do conceptually'; a concept must be executable (doable). ' Code of Concept' guides you through every stage of bringing life to an idea in order to become a fully matured concept. This book is the English edition of Concept Denken, published by BIS Publishers, and is sold more then 4000 copies. Because of its succes in this small country we are convinced of a international succes.

    ISBN: 9789063694326
    Publication date: 22/09/2016
    Price: $65.00
    Author: Crucq-Toffolo, Gaby
    Format: Paperback
    Price: $65.00
  • Creativity Rules
    Creativity Rules
    International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action.For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality. Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful.Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.

    ISBN: 9780062301314
    Publication date: 26/09/2017
    Price: $32.99
    Author: Seelig, Tina
    Format: Paperback
    Price: $32.99
  • Crisis Leadership
    Crisis Leadership
    Anyone in a leadership position today knows that we live in uncertain times - and disaster can strike any business, at any time, usually without warning. From the collapse of Lehman Brothers and the oil disaster of Deepwater Horizon, to Malaysia Airlines' loss of two planes, corporations are coming to realise that the impossible can happen all too easily. Public institutions, too, face a range of threats - from global recession, resurgent terrorism and a stream of appalling natural disasters. For leaders in such organisations, these crisis situations can present both opportunities and threats. How they lead their companies through such challenging times will propel their careers to new heights - or destroy them completely.

    Crisis Leadership examines the challenges faced by leaders at each stage of the crisis `lifecycle', from the instant they learn of the crisis, through to moments of critical decision-making and the final tumultuous days. Featuring interviews with Sir Mervyn King, ex-Governor of the Bank of England, and General Stanley McChrystal, who was the top Commander of American forces in Afghanistan, the book offers a unique insight into the lessons learned by people in the most challenging of situations, such as Malaysia Airlines (MH17 and MH370, plus the ensuing bankruptcy), Thomas Cook (Corfu deaths), Toyota (Prius recalls), HSBC (tax avoidance and US subsidiary issues), World Health Organisation (the Ebola and Zika outbreaks), and FIFA (corruption scandal).

    Blended with operational guidance from the author's extensive experience in crisis management, Tim Johnson offers and overview of the crisis `lifecycle' to ensure that readers will come away from this book with a honed understanding of the critical nature of each key stage.

    ISBN: 9781472942821
    Publication date: 24/08/2017
    Price: $45.00
    Author: Johnson, Tim
    Format: Hard Back
    Price: $45.00
  • Crowdsourceress
    Crowdsourceress
    In the past year, crowdfunding platforms helped generate a staggering $34 billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail-only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won't you see any of the money you've worked so hard to raise, but you might actually tarnish your shiny idea. Alex Daly is a hugely successful crowdfunding expert who has run some of Kickstarter's biggest campaigns, from TLC's new album to Neil Young's music player to Joan Didion's documentary "We Tell Ourselves Stories in Order to Live." In this book, she shows you how to: * Build a deep fan base prior to launch * Understand the psychology of why people give and create the right narrative around your project * Find the right platform on which to raise funds * Deal with unfulfilled promises and angry backers * Create intimacy and promote shareability of your project * Best use influence and exclusivity to get funded. Woven throughout is Alex's own entrepreneurial story-the unconventional career path she took to ultimately start her business, Vann Alexandra, thanks to crowdfunding.
    And she will take readers deep into her most successful campaigns, showing them how she helped them get funded. As someone who's spent lots of time in the trenches, she has learned the hard way how to communicate and connect with people on the Internet-and offers tangible tools to run your own crowdfunding campaigns. Above all, this is a book about how to fully connect with the crowd, get people to pay attention, and inspire them to act.

    ISBN: 9781610397605
    Publication date: 27/04/2017
    Price: $29.99
    Author: Daly, Alex
    Format: Paperback
    Price: $29.99
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